Nokia has launched three new touch screen devices for its Asha series, as it looks to bridge the gap between feature phones and smartphones and appeal to new users with the newest arrivals.
The firm has unveiled the 3.5G-compatible, 1GHz powered Asha 305, the dual-SIM, 2MP camera-wielding Asha 306 and the Asha 311, which becomes its cheapest available Wi-Fi-compatible phone.
Each device runs the new Ashta Touch platform and is equipped with the Nokia Browser 2.0, which compresses data to allow sites to load three times faster. Owners of the phones can run any of the 10,000 plus Web apps available for Asha phones.
Nokia says that entertainment is an important part of the devices’ appeal to young people and, with that in mind, those that buy one of the three phones will be given a free pass to download 40 EA games, which they can keep forever. One title that is already pre-installed is Angry Birds, and Asha Touch owners will enjoy 15 levels of the Rovio game for free.
Mary T. McDowell, Nokia’s executive vice president for Mobile Phones, says that the new devices will add new strength to the Asha range, which specifically targets young, aspirational phone fans in emerging markets.
By introducing the Asha Touch phones to the market, we’re accelerating our commitment to connect the next billion consumers. These phones deliver on what young, urban people value most — a great-looking device; and an intuitive and affordable experience for connecting to the internet, to their friends, and to a world of entertainment, web apps and content.
From the Nokia Conversations blog:
The Nokia Asha 305, Nokia Asha 306 and Nokia Asha 311 are a colourful range of mobile phones designed for young, urban and social people to get online faster, better and cheaper.
The devices will run on Asha Touch, which is a new, fun and playful touch screen interface that builds on Nokia’s swipe heritage.