U.S. investment firm Oppenheimer analyst Ittai Kidron today released a report said that Apple releases a small iPhone is just a matter of time, it can open up new markets and prepaid markets. Report said: If Apple wants to increase iPhone share from 20% to 30% in mobile users, it must reach a lower price point to make iPhone become attractive in the low-end mobile phone market. To achieve this goal, one way is to cut the device’s raw materials, Apple has said it is considering the matter.
Kidron also believed that add a small iPhone for Apple’s product portfolio is inevitable. He said: “We believe that the release of low price mini iPhone will allow Apple and carriers reduce the prices of equipment and services and allow Apple to extend to the new, more low-end consumers, but only constitute a very small erosion on the iPhone’s high-end market. Obviously, once Apple reduces the price, it will usher in a vast untouched market, iPod has accessed into cheap consumer group in this way, to reach these markets in the same way is significant. ”
Estimated by Kidron, Apple may launch a mini iPhone around $ 93.11, it will be changed on performance and design, such as the less expensive display, the use of existing processors, reduce the specifications of the front camera.