Instead of individually signing up for a handful of daily deals sites, Bitehunter now lets you use one account to buy from 12 different Daily Deal sites — all without leaving the Bitehunter app.
The startup, which aggregates daily deals based on your location, launched a new version of its app on Thursday.
The initial app was a map where deals could be displayed based on categories such as discounts or daily deals, but the update includes more precise filters for finding deals related to specific types of food and a list of “Top Deals” based on deals nearby you with high ratings.
The most handy in the update, however, is the new ability to make reservations and buy deals directly from within the app.
To pull this off, Bitehunter asks users to create profiles that include their credit card information. When they purchase deals using Bitehunter, the app uses those profiles to automatically create accounts for them at the third-party deal providers’ sites. Users don’t need to leave the app or create new accounts in order to purchase deals.
Not all of the sites that Bitehunter pulls its deals from allow for this functionality. But Bitehunter CEO Gil Harel tells Mashable that the 12 daily deals sites Bitehunter does accept in-app purchases from include big players such as Groupon, LivingSocial and Gilt. Users will still be redirected to other deal sites, including Amazon Local.
By eliminating steps between deal discovery and purchase, the new feature makes it more likely that app users actually purchase deals via Bitehunter, which depends on referral fees from daily deal sites for its income. It’s also makes the app more useful to consumers.
“We act as a concierge,” Harel says. “We know how difficult it is when you’re being redirected to sites that don’t support mobile.”